Wanna be Lee?

Vladimir Lalić

KB: What was the idea that lead the design?
VL: Movement, strength, purity, eastern culture, struggle and peace.My drawing was the basis I attached to the atmosphere of the Far East. It was interesting to me to make the distance between  my hands to remind me of a bottle (beer, of course).

KB: What was the inspiration?
VL: Inspiration came from the purity of old Chinese graphics as well as the shape of a person who is ready for action.

KB: Was it a taste of the beer that defined design of the label?
VL: No, I did not try this beer because I did design while I was in Paris. But a passionate description of their team helped me understand the essence of the beer’s taste.

KB: How does it feel like to do a design for the first Serbian craft beer?VB: Since design is not my initial job, but painting, it was a challenge and every visual challenge is very interesting to me.

KB: What is your favorite Kabinet beer?
VB: Depends on the moment…

Vladimir Lalic draws, does graphics and paints, as well as sings and composes. He has won 6 awards for visual creativity in Serbia and France. Vladimir had 20 solo and over 60 group exhibitions all over the world. He is a founder and a singer of the Organized Chaos band. Currently he creates on the route Belgrade – Paris.