Melisa u zemlji čuda

Valentina Brković

KB: What are the motives behind this design?
VB: Melisa in Wonderland is orange color beer with caramel and honey notes.
The beer ingredients and wordplay behind the name shaped the label concept. I wanted to show by means of color and the illustration form, the freshness and liveliness; but also to make the observer ask himself what is happening on the label, and more importantly, what is the taste of Melisa.

KB: What was the inspiration?
VB: Nature, summer, Alice in Wonderland and the song “Melissa Juice” by Boards of Canada.

KB: Was it the taste of beer that defined label’s design?
VB: I have not had the chance to try the beer before it was put on sale, but the brief I got has definitely defined design and what is most important – it was really compatible with me. In my illustrations, I often use motive of plants and colors similar to the ones I used on Melisa in Wonderland beer. The work process was so relaxed that I had the feeling as if I was making something that I would hang on my wall or give to a friend as a gift.

KB: How does it feel to design for the first Serbian craft beer?
VB: When you work for a brand you love and consume, then it is the best job in the world. It is always a pleasure to cooperate with Kabinet

KB: What is your favorite Kabinet beer?
VB: SuperNova! If I had to choose by design, than it would be IPA Cascade, the work of Sretan Bor.

Valentina Brković is multidisciplinary designer and illustrator based in Belgrade. Graduated from the Faculty of Applied Arts in 2013. Since than she worked as a graphic designer for studio Coba&Associates, than as an art director for iGaming company Catena Media. From 2017 works independently on a projects in the field of branding, illustration and UI design. Her distinguishable and bold design style has been recognized by clients like Kabinet Brewery, Booka Publishing, Magazine Elementi and Sprat bar.