Slavimir Stojanović – Futro

KB: What are the motives for creating this design?
SS: Idea was that through graphical interpretation you feel the power and the quality of Vertigo beer and that the visual clearly illustrates the name of the beer.

KB: What was your initial inspiration?
SS: Optical illusion as a synonym for dizziness, but styled in a modern and artistically unexpected way for the beer industry.

KB: Was it the taste of the beer that defined design of the label?
SS: Of course, concrete, black and white graphic approach fully reflects the taste and the effects of the Vertigo beer.

KB: How does it feel like to do a design for the first Serbian craft beer?
SS: Pure enjoyment, without the usual creative drama between client – designer. I have joined this project completely as an author, as if I was doing it for my own beer label that when enlarged could comfortable hang on the wall of some cool gallery.

KB: Your favorite Kabinet beer?
SS: Vertigo.

Vertigo is illustrated by Slavimir Stojanovic Futro who has more than 200 international awards and whose works are part of collections in several museums. He worked at Saatchi & Saatchi, Compass Design, Arih Advertising, Futro Creative Service Unit, Communis DDB.