Margareta Nedeljković

KB: What was the idea that lead the design?
MN: We are all acrobats in our everyday. We perform stunts with information, situations, obligations, time. From a visual point of view, I wanted it to be a pure graphic of simple shapes that would represent a not so simple but inevitable skill.

KB: What was the inspiration?
MN: Acrobatics as balance, finding balance even when you are out of it.

KB: Was it a taste of the beer that defined design of the label?
MN: I did not get a chance to taste a beer while working on the label, but I did a little research to get a tentative image of the palette behind this taste. I would say that this knowledge, as well as the name of the beer itself gave me in combination guidelines for working on the illustration.

KB: How does it feel like to do a design for the first Serbian craft beer?
MN: Working on projects like this is a pleasure and an honor. There is a certain responsibility to the brans as well as to the team that participated in the projects before me.

KB: What is your favorite Kabinet beer?
MN: Brrkaaa, I am an eternal fan of Bratislav Milenkovic s work

After high school of art and the Faculty of Arts and Design, Margareta worked in design studios for several years, dealing with branding within the non-governmental sector, military industry, publishing, as well as packaging design, after which she shifted her focus to UI / UX design within the IT industry.

Illustration has always been part of visual communication in graphic design and through the user experience of websites and applications.