Jovan Mikonjić

KB: What are the motives for creating this design?
JM: We tried to do the least recognizable form.

KB: What was your initial inspiration?
JM: The physics of drinking beer.

KB: Was it the taste of the beer that defined design of the label?
JM: We did the design before we tried the beer, but afterwards we realized that we had hit 100% taste.

KB: How does it feel like to do a design for the first Serbian craft beer?
JM: As the episode of Friends.

KB: Your favorite Kabinet beer?
JM: Citra.

Illustrator for Plavo/Blue is a graphic designer Jovan Mikonjić, known as DJ Biskoteka. He is an independent visual artist, creative director of Biskoteka, founder of a fashion brand I love Seattle, and he also headed the department of Visual communications at the Center for the Promotion of Science in Belgrade.