Jelena Sanader

KB: What was idea that lead the design?
JS: The main idea was to present a new girl in town.

KB: What was the inspiration?
JS: Inspiration was clear from the start. Maćedo is inspired by MTV Domaćica, so the creative solution came from the well-known visuals.

KB: Was it the taste of the beer that defined design of the label?
JS: It is all kind of mixed. As MTV Domaćica hosts the best bands from the region, so Maćedo combines the regional finest natural ingredients. As a highlight the label shows the most recognizable part of the story, a pretty housewife that winks.

KB: How does it feel like to do a design for the first Serbian craft beer?
JS: Very interesting and challenging! It is necessary to take into account a lot of things – the label has to deliver a message and to distinguish itself amongs their other bottles and it’s nice when you get a wink from a nice girl while enjoying your beer. The nice thing is that Kabinet gives a complete freedom for your creative expression, so working on the label was a real pleasure!

KB: What is your favorite Kabinet beer?
JS: I do not drink beer, but all the labels look very tempting.

Graphic designer at MTV Adria