KB: What are the motives for creating this design?
DG: The idea behind this creative solution is quite simple and relies on the name “SuperNova” – spreading out in all directions, an explosion. Even the drawing has this kind of structure, extending from the center. Points that are flashing around the figure should represent inverted cosmos and to suggest the name of the beer, while plants indicates the presence of the flavor.
KB: What was your initial inspiration?
DG: As an inspiration I used description that was listed for a SuperNova. In addition, the name SuperNova carries so many meanings that working on the preliminary design it has led me to the final version, ie to the proposal for the Kabinet s SuperNova.
KB: Was it the taste of the beer that defined design of the label?
DG: While I was working on the design of the label I thought about how I could visually evoke at least some taste of what lies inside the bottle. The Kabinet s description of the Supernova taste was very helpful and guided me to choose the final version of the proposal. I think that in the design of the label you might notice things that point to the taste of SuperNova and even to the name itself.
KB: How does it feel like to do a design for the first Serbian craft beer?
DG: Before I did a design for the Supernova label I had an opportunity to try different Kabinet beers. I think they are phenomenal and I recommended them to many people, who now share that opinion with me. People recognize good things. Additionally, some artists that I follow and appreciate did label designs for other Kabinet beers, thus I can say that I feel honored to have had the opportunity to be part of it and to contribute with my work.
KB: Your favorite Kabinet beer?
DG: From the beers that I have so far tasted I usually drink Brrkaaa, this is possible where my answer hides. Others are all favorites in their own ways, I just usually choose that one.
Winner of the competition that was organized via portal Designed.rs for label design of our second India Pale Ale SuperNova is Davor Gromilović. He is a visual artist oriented to modern painting and drawing and he also likes to experiment with different media and materials. His works have been exhibited in many international publications.