KB: What are the motives for creating this design?
AM: At the moment when I was being interviewed for the label design for PALE ALE I got an idea that was completely reduced and simple: I wanted for the beer that I drink to see.
KB: What was your initial inspiration?
AM: The inspiration was the talk that I had in Kabinet. In addition of tasting the entire line of their beers.
KB: Was it the taste of the beer that defined design of the label?
AM: Design of the labels was defined the very moment in which that beer flowed through my throat. I wanted for the beer to see and to invite people to taste it. The name Pale Ale read in Serbian sounds – Pale Ale/Fallen dragons. In my mind the crystallized image of an Ala/Dragon (plural) that heats the boiler in which the fermentation takes place. Hence the subtle appearance of scales on the label.
KB: How does it feel like to do a design for the first Serbian craft beer?
AM: Very fun, pleasant house.
KB: Your favorite Kabinet beer?
Ale with Citra hops, the so-called “Eye” is the work of tattoo and street artists