KB: What are the motives behind this design?
EEE: The idea is to present this new taste of Kabinet beer with an illustration that is both humorous, playful and fresh. For the part barrel aged version that is 10 month older I have chosen denser composition and warmer colors to emphasize the difference in taste. Additionally, the cherry taste is often preferred by ladies, so I also wanted to tempt guys with this female figure that shyly glances over her shoulder calling them to try something new.
KB: What was the inspiration?
EEE: I find interesting this blend of new tastes and the name of the beer that have created this sexy moment, which immediately inspired me to play with it in the illustration.
KB: Was it the taste of the beer that defined design of the label?
KB: How does it feel like to do a design for the first Serbian craft beer?
EEE: I like the freedom that I have had in the process of making this illustration and also the fact that I played a part in work and growth of this domestic producer / brand that I really appreciate.
KB: What is your favorite Kabinet beer?
EEE: I have not yet tried all their beers, maybe it will be this one, Pop My Visnja.
EmaEmaEma is a visual artist who is currently living and working in Belgrade. Her work is influenced by nature, dreams and the subconscious mind. She is active in fields of drawing, painting, photography, animation, VJing, objects, installations and urban interventions (murals). By now she has had numerous solo and group exhibitions, audio-visual performances and collaborations.