Biskoteka – Jovan Mikonjić

  • plavo - online -300x349

  • Plavo
    KB: What are the motives for creating this design?
    JM: We tried to do the least recognizable form.
    KB: What was your initial inspiration?
    JM: The physics of drinking beer.
    KB: Was it the taste of the beer that defined design of the label?
    JM: We did the design before we tried the beer, but afterwards we realized that we had hit 100% taste.
    KB: How does it feel like to do a design for the first Serbian craft beer?
    JM: As the episode of Friends.
    KB: Your favorite Kabinet beer?
    JM: Citra.

Illustrator for Plavo/Blue is a graphic designer Jovan Mikonjić, known as DJ Biskoteka. He is an independent visual artist, creative director of Biskoteka, founder of a fashion brand I love Seattle, and he also headed the department of Visual communications at the Center for the Promotion of Science in Belgrade.